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A refreshingly different way for women over 40  to lose weight, show up and Shine

No Counting calories

No Gym Membership

No Meal Plans

We work together to design and build out the life you actually want to live!


  •  Leaping out of bed every morning, excited for the day  ahead


  • Pulling on the clothes you actually want to wear.

  • Having the energy to play with your kids or grandkids

  • Having no aches and pains.

  • Improving your health (even future-proofing it)

  • Feeling confident and attractive again

  • Having a clear direction of where your life is going

  • Feeling like a great advert for your business, or an example to your family.

  • Doing something just for you -  for a change! 

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Show up and shine!

I’ve coached hundreds of busy women over 40 to lose weight for good and gain unshakeable confidence without giving up their favourite foods, counting calories or setting foot in the gym.

I know what works - because I’ve been there!
I’d spend the first half of the week starving myself, feeling hungry and miserable – and the second half bingeing and hating myself. My self confidence was rock bottom and I turned down events because I was embarrassed at how I’d ‘let myself go’ – and even when I did go out, I wore loose, dark clothes that made me blend into the background.

But I didn’t want my one precious life to be like that! I wanted to show up in this world as the ideal version of me - confident, carefree, healthy and happy! I wanted to celebrate my individuality, wear beautiful clothes and to stop dimming my light.

I wanted to SHINE!

Looking to join the program? see what
others are saying.

Like you, I used to wonder why I couldn't stick to diets - and then I realised... It's because I didn't want to!

I just didn't want that level of discipline in my life! The restrictions and rules made me so unhappy.

My life was simply too busy already without finding time for fancy meal plans and going to the gym.

I realised that if doing the same thing over and over again wasn't working, it was time for a change of tactic. Because nothing would change unless 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 changed.

So I studied 'naturally slim people' - those people we imagine are just 'lucky'.

And what I discovered is that these people aren’t genetically gifted - they just know the SECRET!

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It's now your time to shine

The Shine Principle


I’ve put every detail of my methodology into my proven SHINE Principle™  programme to help you do the same!

Become the better version of you

The Shine Principle™ is the very first system of its kind that allows busy women over 40 to lose weight because of improving their life in every other way!

That’s right - losing weight is a happy by-product of my mission to help you feel beautiful, confident and healthy as you age.

You will become:






You’ve tried it all before, but you haven’t tried MY way of doing it…



Welcome to The SHINE Principle™


Brace for the Science Part...…

SELF BELIEF The first part of learning any new system is recoding your old beliefs. We’ll quickly restore your confidence in yourself and your ability to change!

HABITS - We’ll look at your current habits that aren’t serving you and replace them with powerful new ones. Habit hacking at its finest!

INDIVIDUALITY You, but better! We’ll help you own and celebrate the best version of you –  because you’re simply unique! The programme is tailored for your needs and we’ll bring all your best bits to the fore!

NEUROPLASTICITY - Embedding your new habits, behaviours and beliefs as you create new synaptic connections to rewire your brain for success! Create a new normal!

ENERGY - Contrary to belief, most of our energy stems from our minds. When you get your mindset on track and start creating the life you want to live, you’ll be fizzing with energy and ready to take on the world!

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Features and Benefits

Let’s take a closer look at what’s inside The Shine Principle™ Programme:

  • 1:1 or group weekly coaching.

  • Supportive private community.

  • Habit tracking.

  • Your own personalised app.

  • Tailored step by step success blueprint.

  • Habit change training.

  • Time management plan.

  • Alternative exercise plans.

  • Mindset exercises.

  • Regular check-ins.

  • Accountability.

  • Alcohol Management

  • Bespoke homework (but always fun!)

  • Menopause meal plans

  • Stress Management

  • Sleep Solutions.

  • Menopause and hormonal help and advice

Here's how it works.

Postive Psychology

Science Based Coaching

Root Cause Correction

This isn’t your average weight loss programme! There are no meal plans, no exercise routines and no calorie counting. We’re building out the lifestyle you want to live and fast-tracking you into becoming the person you want to become!

We’re making your life better in EVERY way, with the weight loss happening in the background. As it should be. Because if all we focus on is weight loss and food – that’s all we think about – which makes it all SO.MUCH.HARDER!

Instead you’ll be out there living life - and celebrating you in all your unique glory! Because it’s time to do something JUST FOR YOU- and this life-long transformation begins on Day 1!

We’re not simply putting a band aid on here – we’re not treating the symptoms, we’re getting to the root cause of the issue! You don’t overeat out of hunger, so we need to work on the cause to find the cure!



You’ll track your transformation via your own personalised app, create and embrace new habits, and access 1:1 or group coaching  that embeds The SHINE Principle™ for life.

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There really is no other weight loss programme out there like The SHINE Principle  ™


“Not only have I lost 15lb, but I’ve also gained so much more. Weight no longer defines me and my mental health and happiness have improved greatly…! – Rhona D

Irresistible change...

Become the new you...

Lose Weight & Gain Confidence

And we’ve got you covered with our No Fail Guarantee!

Lifestyle Coaching to love Yourself From Within

Learn to live life as the ideal, confident and unique you!

Boost your metabolism and balance your hormones

Increase your body's efficiency in burning fat!

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Ready to embark on your journey?

There are limited spaces for focused women over 40 who are ready to act now, lose a guaranteed 14lbs and enjoy a healthy, happy new relationship with themselves!

Step 2

Recieve instant access to your portal and on boarding session.

Step 1

Enrol today using the simple 1 step sign up.

Step 3

Start dropping fat and gaining confidence today.

NO hidden fees

NO complex forms

NO more procrastination

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A simpler solution

You don’t need to put your whole life on hold to hit your goals. SHINE clients eat out, lead busy lifestyles, enjoy a glass of wine and still lose weight. No more punishing yourself at the gym, no more hating what you see in the mirror, no more people-pleasing, guilt, or any other unhealthy habits you’ve learned.


Diets starve you, try your very last nerve and defeat you. They fail to address WHY you overeat, fail to deal with your suppressed feelings, or help you stop emotional eating.

And they certainly don’t transform your mindset – the essential component.


The SHINE Principle  is the kind, sustainable, proven approach you’ve been searching for! The results speak for themselves, and I practice exactly what I preach – by following the SHINE Principle too!

You are ready:

  • To embrace joy, acceptance and confidence as you age.

  • To shed stubborn fat for good.

  • To bid a final farewell to negative, critical, disgusted feelings when you look in the mirror.

  • To naturally embrace ageing, perimenopause and menopause with balance and the benefit of my knowledge and guidance.

  • To fit back into your favourite jeans, and to stop covering your arms and tummy in summer.

  • To stop obsessing over how you look and become your own biggest cheerleader.

  • To rewire your brain for success!

And I'm ready to show you...

  • Expert Guidance: I work with women over 40 from all over the UK. I’m an expert in the challenges you face. You’ll be guided every step of the way so that you regain control of your hormones and achieve your weight loss goals with ease.

  • Proven System: Designed by an expert in health, behaviour change and fat loss.

  • Personalised Approach: Every woman is beautifully unique and this programme reflects that, making your journey truly one-of-a-kind.

  • Lasting Results: Say goodbye (and good riddance) to yo-yo dieting and hello to sustainable, lasting results that will change your life.

  • No Risk: With the No Fail Guarantee, you have nothing to lose except unwanted weight and frustration.

This Programme is right for you if:

  • You are a busy woman over 40 who wants to lose up to 48lbs in six months without inhaling lettuce or living at the gym.

  • You want a reliable, responsible, PROVEN system that shows you what to do and how. 

  • You are tired of endless, soulless weight loss programmes and would like to learn how to sustain your results for life… and never need another diet programme again.

  • You’d love an accountability community coupled with 1:1 lifestyle coaching.

  • You feel stuck and disheartened and are at a critical point where something HAS to change because your relationships, professional and personal life, and confidence are suffering.

  • You’re short on time and need coaching tailored to your life, and your goals that fits in with who you are. 

  • You’re ready to commit to a 1-hour weekly session and 15 minutes daily to implement your new, loving lifestyle.

  • You’re so over holding yourself back and are ready to live your best life starting today.

This Programme is not right for you if:

  • You aren’t ready to look within and reflect on and remove the behaviours and beliefs that do not serve your body and mind. 

  • You want a magic pill to do the work for you.

  • You don’t view yourself as the best investment you could ever make, and permanent results aren’t a high priority right now.

  • You don’t want an accountability partner or an accountability community.

  • You’re not ready to believe in yourself and accept that you CAN lose weight and sooner than you might think.

  • You refuse to ditch all the restrictive dieting nonsense that you’ve absorbed from other personal trainers who tell you to do one thing and do another themselves.

  • You’re not coachable or willing to make changes to your life.

​Everything is ready and waiting for you. It’s time to show up for yourself and SHINE!

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It's time to shine...

Get ready to dive right into your weight loss and transformation journey, and enrol via one of the links below. You can secure your place for 1:1 Coaching or group coaching in The SHINE Academy. Both use the SHINE Principle, and you’ll get an initial assessment call booked in and immediate access to the portal.

Join this fun, life changing programme today - and never look back!

Are you ready to live life as the best you?

Are you ready to own your destiny?

Are you ready to step into your power and SHINE?

 *Our No Fail Guarantee: : We are so confident in our program that if you don’t see the results you desire, we will work with you for FREE until you do. But fair’s fair - you MUST be coachable and follow the guidelines and plan given to you to qualify.

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